Why Backlinks Play A Crucial Role In The Google Search Algorithm?

Elroy Mariano

Google was founded twenty years ago. It started as a small start-up that aimed to provide the best information search results to anyone searching. Their search results were of exceptional quality and they blew away the competition in just a few short years. The reason? Google was the first one […]

Why Backlinks Play A Crucial Role In The Google Search Algorithm?

Google was founded twenty years ago. It started as a small start-up that aimed to provide the best information search results to anyone searching. Their search results were of exceptional quality and they blew away the competition in just a few short years.

The reason? Google was the first one to understand the power and potential of backlinks monitoring tools.

They realized that what others said about you on outside sites was more reliable and trustworthy than anything you could say about yourself.

Google could even see what people thought of you, by looking at the backlinks that linked to your pages. Google’s algorithm crawled trillions of web pages, and they did it on a huge scale.

Google’s search algorithm has evolved to provide high-quality results and reduce spam. Google search engine added over 200 factors into its algorithm to improve results. Social media signals, website speed, domain name age, and website architecture are just a few of the factors.

Quality backlinks outreach, however, are the strongest signals and will continue to be a key part of the algorithm’s workings. Quality backlinks are essential for ranking high in Google search result results.

Maps The Web

Let’s make an analogy. All people are familiar with maps and how they can be used. Maps show where you are located, what the transport links are between them, as well as cities, towns and villages. Maps enable you to see exactly where you are located, how to get there, and what to do to get there as SEO explaining.

Imagine a map of the web. The backlinks that people click to get from one website to the other are what connect these sites, instead of transport links.

Expert creates a web map from all of these backlinks. This is, in effect, a web map that shows you where the web is.

The direction you want to go – showing where your rivals get their backlinks. What links you can earn to beat them.

How to do it – Target backlink prospects and monitor your link-building campaigns for success in attracting new backlinks.

This map is going to be huge and cannot be drawn on paper. However, it can be saved digitally. Expert does that. Similar to Google, Expert crawls the web. But we return only link information on a large scale from our historic and current indexes.

How Can You Estimate The Size Of A Backlinks Prospect?

It is generally accepted that more backlinks are better. However, this isn’t as easy as it sounds. It’s important to have quality backlinks.

We have three metrics that allow you the maximum flexibility in measuring the quality of backlinks. This is how we remember them.

Trust-Flow evaluates the quality and trustworthiness of backlinks…

Citation flow measures the number of backlinks…

Topical Trust-Flow measures context for a backlink.

These powerful metrics enable you to quickly assess both domains or individual web pages using a simple score of 0-100. Let’s explore each one in detail.

Trust Flow Measures Quality…

Trust Flow can give you immediate insights whether you’re looking at your competitor’s backlinks, link-building strategy, or prioritizing potential backlink prospects. Trust Flow can be described as “6 Degrees of Separation” – it measures the distance between any domain or page from a seed collection of many millions of trusted sites. The Trust Flow of a domain or page that is close to these trusted sites will increase.

Citation Flow Measures Quantity…

Sometimes it’s important to just focus on how many backlinks point to a website. This is particularly helpful when assessing competition. Citation Flow and Trust Flow should be used to determine quality sites. You can check out a few sites that are trusted in your industry for an example of this. Citation Flow which is significantly higher than Trust Flow could be a sign of unfair competition.

Citation flow and trust flow are two metrics that give you rich details that a single domain measurement cannot.

Topical Flow Measures Context…

Topical Trust Flow makes it easier to analyze websites by showing you the Topics’ that a web property receives its backlinks. Any substantial website will get backlinks in multiple niches. So, Mountainbike sites will get links not only from cycling sites but also from events and safety sites.

This metric was created using our trust-based site collection of millions. We then classified them into over 800 topic categories. We took inspiration from the 6 degrees of separation to show how close or distant any web property is from any topic.

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